Terms & Conditions for Brands

1. Eligibility & Registration

• 1.1 You represent and warrant that you are a legally incorporated business entity, duly registered in your country of incorporation, and authorized to enter into these Terms.
• 1.2 You must provide accurate and complete details during registration, including company name, tax ID, registered address, primary contact information, and billing details.
• 1.3 You agree to keep your account information current and promptly notify the Organizer of changes.
• 1.4 The Organizer reserves the right to approve, reject, or suspend any Brand registration at its sole discretion, including for legal, reputational, or category-related concerns.

2. Access & Use of the Platform

• 2.1 The Platform enables Brands to sponsor official AFA Fan Experiences and to deliver guaranteed user-generated content (“UGC”) and impressions.
• 2.2 Your use of the Platform must comply with all applicable laws, including but not limited to advertising standards, consumer protection, and data protection.
• 2.3 You agree not to:
  • Submit unlawful, misleading, defamatory, obscene, infringing, or harmful material.
  • Attempt to circumvent approval processes for captions, hashtags, logos, or overlays.
  • Interfere with the operation or security of the Platform.
  • Engage in fraudulent practices, including fake engagement or misreporting.

3. Sponsorship Packages & Deliverables

• 3.1 Brands may purchase guaranteed packages of UGC posts and associated impressions as published on the Platform.
• 3.2 Each campaign will be assigned a unique Campaign ID, and performance will be tracked in the Brand dashboard.
• 3.3 Delivery of posts and impressions is based on verified fan submissions and aggregated social engagement metrics.
• 3.4 The Organizer does not guarantee specific individual user demographics, engagement patterns, or geographic splits unless expressly agreed in writing.

4. Content Approval & Brand Safety

• 4.1 All captions, hashtags, @handles, and overlays proposed by Brands must be reviewed and approved by the Organizer.
• 4.2 Certain hashtags and handles are locked (e.g., #VamosArgentina, @AFAOfficial) and cannot be removed or altered. Brands may add additional tags subject to approval.
• 4.3 All overlays and logos must comply with provided templates and positioning.
• 4.4 The Organizer reserves the right to reject or modify Brand content that violates these Terms, legal requirements, or AFA Partner brand safety guidelines.

5. Intellectual Property

• 5.1 You retain ownership of your trademarks, logos, and approved brand assets submitted to the Platform.
• 5.2 By submitting content, you grant the Organizer, AFA, and AFA Partners a worldwide, royalty-free, non-exclusive license to reproduce, display, distribute, and incorporate such assets into UGC outputs for the duration of your campaign.
• 5.3 You represent and warrant that you own or have licensed all rights necessary for submitted assets, and that such use does not infringe third-party rights.
• 5.4 All rights in the Platform software, experiences, scoring systems, and fan UGC belong to the Organizer, AFA, or their licensors. No rights are transferred except as expressly provided.

6. Payments & Invoices

• 6.1 Sponsorship is billed on a milestone basis: Advance Payment (contract), Midway (50% delivered), Final (100% delivered).
• 6.2 Payments may be made by card or bank transfer with remittance ID.
• 6.3 Failure to make timely payments may result in suspension of campaigns or legal recovery of amounts due.
• 6.4 All fees are exclusive of applicable taxes, duties, and bank charges, which are your responsibility.

7. Data Protection & Privacy

• 7.1 The Organizer processes Brand contact and billing data under GDPR and equivalent global laws.
• 7.2 Data is used for account management, billing, campaign reporting, compliance, and fraud prevention.
• 7.3 Fan personal data is not shared directly with Brands. Only aggregated metrics and approved UGC proofs are provided.
• 7.4 You agree to comply with all applicable data protection laws in relation to any data you access.

8. Reporting & Metrics

• 8.1 Campaign dashboards show: guaranteed vs. delivered posts, estimated vs. actual impressions, engagement breakdown.
• 8.2 Reports are provided in CSV/PDF format and may be exported by you for internal use.
• 8.3 The Organizer makes reasonable efforts to ensure accuracy but does not warrant absolute precision in third-party platform metrics.

9. Indemnity

You agree to indemnify, defend, and hold harmless the Organizer, AFA, and AFA Partners from and against any claims, damages, liabilities, costs, and expenses (including legal fees) arising from: your breach of these Terms, your submitted brand assets, or your violation of laws or third-party rights.

10. Liability

To the maximum extent permitted by law, the Organizer, AFA, and AFA Partners are not liable for indirect, incidental, consequential, or punitive damages. Aggregate liability is limited to the total sponsorship fees paid for the campaign giving rise to the claim.

11. Termination & Suspension

The Organizer may suspend or terminate your access if you breach these Terms. You may terminate your account by written notice, but you remain liable for fees due.

12. Confidentiality

Both parties shall keep confidential non-public information disclosed under these Terms. This obligation survives for 3 years after termination.

13. Governing Law & Disputes

These Terms are governed by the laws of England and Wales. Disputes will be submitted to the exclusive jurisdiction of the courts of England and Wales.