Everything you need to know about sponsoring Vamos Argentina AI Fan Experiences.
Vamos Argentina is the official AI Fan Engagement program of the Argentine National Football Team (AFA), powered by Verofax. It allows brands to sponsor 11 AI fan experiences that generate official, branded user-generated content (UGC) at scale. Fans worldwide play experiences, share their outputs on social media, and compete for $250K worth of prizes. Every shared post carries brand overlays, approved captions, and AFA/brand tags — turning fans into micro-influencers for your brand.
AFA has committed USD 250,000 in rewards to encourage fans to play and share. Prizes include VIP trips to the FIFA World Cup 2026 Final (Mega Rewards), Matchday tickets and Meet & Greets (Premium Rewards), Official merchandise and signed jerseys (Fan Favorites), and 2,000 AFA Play app subscriptions (Mass Rewards). Additionally, brands can offer Sponsor coupons and product vouchers. Every fan who plays and posts enters the prize pools.
Your sponsorship will be promoted through multiple touchpoints: In-stadium (LED boards, big screens, PA announcements), Broadcast (Live ticker mentions), Digital (App/web banners on AFA Play & LPF Play, PR campaigns, AFA social channels with 39M+ followers), Physical activations (Holobox kiosks, sponsor events), and Talent-driven interactions (AFA players and influencers prompting fans).
The model is transparent and fixed. Start at $50,000 (covers 50,000 guaranteed fan UGC posts). Scale in $50k increments (up to $250,000). Delivery: Each $50k equals 50,000 posts + 75M impressions. At full scale ($250k), you get 250,000 posts guaranteed, 375M impressions, with an implied CPM of ~$0.67.
Payments are milestone-based: $50k Advance at signing (covers first 50k posts), Midway payment (50% of remaining balance when ~50% of posts are delivered), and Final payment (remaining 50% once 100% of posts are delivered). Invoices are shared two weeks in advance.
All fan posts are timestamped, account-checked, and logged in the CMS. Your dashboard shows live % completion, verified posts, and impression tracking. Proof links can be exported for compliance.
Brands select which experiences to sponsor, pick from approved captions or submit new ones, add their own hashtags and @handles (while keeping locked AFA tags), and upload logos for consistent placement via overlay templates.
Your dashboard includes guaranteed vs. delivered posts, estimated vs. actual impressions, engagement breakdown (likes, comments, shares, video views), channel split, geographic heatmaps, and creative performance. Exports are available in CSV and PDF.
Cost per UGC post is ~$1 vs $30+ in traditional models. Delivery is guaranteed (e.g., 250,000 posts = 375M impressions). Verofax handles setup, moderation, approvals, and reporting, reducing operational burden. Brands do not carry execution risk, and the authenticity is higher as fans share official experiences.
Fans access via QR scans at stadiums and events, links from AFA social channels and digital ads, direct banners inside AFA Play and LPF Play apps, and sponsor activations like Holobox kiosks.
Yes. You can upload discount coupons or product vouchers to be distributed as additional fan rewards, attached to specific experiences and subject to admin approval.
Restricted categories (e.g., gambling, adult content, political ads, tobacco) will not be approved. Sponsorship requests are reviewed individually for compliance with AFA’s brand safety policy.
Join the official AFA fan engagement program today and start reaching millions of fans.